People have used stories to store and convey information for longer than we have known how to write, and stories still appeal to us. Marketing and communications make frequent use of the power of stories, so let us include stories in the impact assessment toolkit, too! These instructions will help you to write a good impact story.
Impact evaluation is one of the mountain-high tasks in working life that, when viewed from a distance, may cause you anxiety. It can seem like an insurmountable conquest before you have taken a single step.
Over the past year, I have pushed dozens of organisations and businesses in their efforts in impact evaluation. We have gone through realizations, several inspiring and complicated moments at various tables. Two questions seem to rise above others: how to proceed with evaluation, and how do you actually measure the impacts?
I have been acting as a forester for the impact tree and waving pruning shears for the last few days. Since the impact tree model seems to open other people’s tangled thoughts, too, I shall tell you a bit more about how I outline things in the tree.
The word ‘measuring’ takes our thoughts to engineers, economists, calculations and various gadgets. But what is the level for welfare, pH meter for human relationships or supporting rail detector for the faith in future?